PR SMM Team Lead (Affiliate Marketing)

A product IT company is scaling and looking for a PR & SMM Team Lead to strengthen the brand of its affiliate program.

We operate across Tier 1–2 markets, steadily growing and shaping a recognizable brand among affiliate and performance marketers.

We look for a PR & SMM Team Lead — a strategic thinker and creative producer who can create impactful campaigns and promos that unite top industry players around our brand. We’ll be glad to see your portfolio.

Key Responsibilities

• Build and lead the brand communication strategy across social media and digital PR channels;

• Initiate strategic collaborations with media, influencers, and partners to strengthen thought leadership;

• Launch promo and awareness campaigns ahead of major industry events and conferences;

• Identify emerging trends and transform them into industry-relevant narratives;

• Partner with marketing, creative, and affiliate teams to ensure message consistency and brand integrity;

• Analyze performance data to optimize communication and brand engagement at scale.
• Budget management and reports

 

Requirements

• 3+ years of experience in strategic SMM / PR / communications within the iGaming vertical
• Proven success in building brand narratives and executing high-impact communication campaigns;
• Deep understanding of affiliate marketing models and the affiliate audience;
• Experience leading an SMM/Content team;
• Analytical mindset with the ability to turn data into strategic actions;
• English — Upper-Intermediate or higher.
• Proficient in basic graphic design tools (Canva, Figma, etc.)
• Strong understanding of social media analytics and performance metrics
• Knowledge of advertising, organic content promotion, and influencer marketing channels

KPI:

• Growth in brand awareness, partner engagement, and audience trust;
• Increase in qualified inbound affiliate leads via organic and PR channels;
• Visibility of the brand in niche media, conferences, and collaborations;
• Consistency of tone, narrative, and brand positioning across platforms.