In this role, you will monitor product conversion rates and lead communication with the marketing team to drive growth and improve performance. You will work closely with cross-functional teams, including Development, Design, and Product, to achieve business objectives and optimize the user experience.

We’re looking for someone who understands how to deliver the right value to users and partners based on data insights and customer interviews.

Key Responsibilities

• Conduct market research, in-depth interviews, competitor analysis, and gather insights into the needs of B2C players and B2B partners.
• Identify new opportunities for product and feature development based on market needs and emerging trends.
• Collaborate with marketing teams to identify product needs and explore ways to address them.
• Assign tasks to developers, oversee the quality of feature implementation, and ensure alignment with business requirements.
• Develop compelling value propositions and messaging for B2C audiences, highlighting the unique features and value of products.
• Ensure consistent and impactful messaging across all marketing materials and communication channels.
• Lead the creation and execution of GTM strategies for new product launches, feature releases, and platform updates.
• Focus on user acquisition, engagement, retention, and loyalty (B2C).
• Collaborate with Marketing, Product, CRM, and Retention teams to ensure alignment and smooth launch execution.
• Create and implement retention strategies and step-by-step plans to increase player engagement in B2C products.
• Identify core user segments; reduce churn by analyzing drop-off points and improving overall user experience.
• Set up analytical tools and track KPIs related to acquisition, engagement, and retention (B2C).
• Evaluate the effectiveness of marketing campaigns and GTM strategies; optimize activities based on data.
• Provide regular performance reports and suggest improvements for continuous growth.

Requirements

• 2–3 years of experience in Product Marketing, ideally in iGaming, gaming, or tech.
• Strong understanding of both B2C and B2B marketing models and their key stakeholders.
• Understanding of core product and marketing metrics: conversion rate, LTV, EPC, CPA, ROI, CAC, Churn Rate.
• Proven experience working with marketing and affiliate partners.
• Understanding of traffic sources and tracking systems.
• Deep knowledge of online gambling products and industry trends.
• Hands-on experience with market research, positioning, GTM, and user retention strategies.
• Familiarity with marketing automation and AI tools.
• Solid understanding of digital marketing channels (SEO, PPC, Influencer Marketing, SMM, Media Buying, Email Marketing, etc.).
• Experience with analytics tools (Power BI, Google Analytics, Plausible, Ahrefs, Hotjar, Semrush, etc.).
• Experience with A/B testing tools.
• Experience working with Jira and writing clear technical tickets for development teams.
• Experience implementing CRM or user engagement platforms from scratch is a plus.
• Excellent communication, project management, and cross-functional collaboration skills.
• English level: Upper-Intermediate (B2+)